Green IT continues to be one of the hottest topics this year, with virtualization and cloud computing. Tech savvy guys are well aware that some of these things are nothing new. When old things come back with new names, however, it usually means they are ready for launch, but not always.
While a number of IT specialists, who have already integrated Green IT systems in their overall strategy, is growing, the exact status of Green IT adoption is unclear. This is partly the continuing evolution of Green IT with digital archiving, the reduction of hazardous substances and virtualization. Although the overall progress of Green IT is laudable, it also led to the creation of various forms, types and labels for Green IT. Some companies can integrate Green IT systems, but simply not classify them this way.
Green IT practices include increased IT efficiency, increased management capabilities and rationalized business processes. Sustainability and energy saving are combined together. Many experts suppose that improving of IT efficiency should be directly related to ecological characteristics of assets and processes, particularly in terms of energy consumption. Actually, only the reduction of costs, not compliance requirements is the key factor in the adoption of Green IT practices.
What can change the game for Green IT? During the last years, sustainability has become a hot topic and moved up on the schedule of the IT specialists. Accordingly, the discussion of 2011 year had shifted to the use of the term “sustainability” instead of Green IT. Sustainable development is a continuous process of improvement with longer life cycle of products, services, to stimulate economic and social growth without depleting resources. All this can make the process so effective that companies can reduce their environmental impact while promoting socioeconomic development. Advocates of sustainability terminology argue that it is better suited to demonstrate the vital role it can play to help business organizations to find a more sustainable way.