Teak Technologies

I just came across this service from the team at Orange Business called Pocket Landline. It does what it says on the tin.

For a tenner a month, you pick a local landline number thats redirected to your Orange Business mobile number. Job done. Thats it.

Its a really good concept aimed at businesses who might ordinarily just advertise a mobile number. As we all know, that doesnt necessarily give customers the impression of longevity. Landline numbers look better. At least thats the angle that Orange takes with its marketing.

Have a watch of this quick video introducing the service:

Im pleased to see Orange doing this. Im pleased to see a tiny bit of innovation. I like how simple and clear the offering is. I can imagine lots of sole traders and small businesses buying a number when theyre next in the Orange Store upgrading their phone. Its a bit of a no brainer.

A tenner a month is quite expensive for a number that simply redirects. However given there are no redirect charges to your mobile, I suppose thats doable.

I think the simplicity will appeal. Youve been able to get this kind of offering from the likes of Vodafone via their OneNet/OneNet Express service for some time however their service is a little bit more involved.

Nice to see stuff happening. I actually found out about Oranges Pocket Landline service from a banner ad I saw earlier today. Who says advertising doesnt work, eh?