Google News, which has long relied on automation to deliver news content from countless providers, has announced a twist in its algorithm: It will now recognize “featured” content among the tens of thousands of stories it delivers every day.
Google announced Saturday that news organizations can now add “standout” metadata tags to stories they’re proudest of — like exclusives, scoops and investigative projects — and the U.S. edition of Google News will consider including a “featured” label with the story on its news homepage and in search results. There’s no guarantee a story tagged this way will be featured, but Google’s algorithm will factor the tag into its decisions, the company said.
“We can showcase that standout piece of journalism in Google News by putting a ‘featured’ label in front of it,” said Google News product specialist David Smydra, who announced the new option at the Online News Association conference in Boston. “An